Owning and Investing in Champagne
Demand for Champagne
Natural fancy Champagne diamonds, which also include Cognac, Chocolate and Hazel DiamondsTM, have literally gone from a zero to a five billion dollar industry in five short years, as natural fancy Champagne diamonds experience dramatic increases in sales worldwide. Celebrities and luxury consumers are choosing natural fancy Champagne diamonds in every type of jewellery.
- Pop star Jessica Simpson wore a pair of Champagne earrings to last year’s Video Music Awards.
- Hollywood star Cate Blanchett wore a Champagne diamond pendant to the SAG Awards.
- American Idol pop star and acting sensation Jennifer Hudson wore a Champagne diamond ring at the 2007 Academy Awards when she won the Oscar for Dream Girls.
- Hilary Swank wore a 20 carat Champagne diamond hairclip at the Oscars.
- Maria Menounos wore a dress covered in 2,000 Champagne diamonds worth $2.5 million on the Red carpet.
- Popstar Katy Perry and husband, English actor and comedian Russell Brand share matching Champagne diamond wedding bands.
According to KPMG, demand for diamond jewellery has never been stronger, as they foresee a growth of total revenues from 185 billion USD in 2010 to 230 billion USD in 2015.
The Indian and Chinese market for diamonds is predicted to have surpassed the U.S. market in size by 2015. All of the major diamond retailers such as Harry Winston, DeBeers, Tiffany and Laurence Graff have opened up flagships in Asia to anticipate demand from China’s booming economy.
It is important to note that Champagne diamonds are relatively new to the general public and the potential for new buyers in both established western markets and developing eastern markets is significant. Industry experts foresee more and more institutions migrating to diamond investments once this market trend becomes more apparent.
The Opportunity
The path to prosperity has been paved in Pink and Blue and Purple diamonds. Today, Champagne diamonds and Champagne variations such as Chocolate, Cognac and Hazel Diamonds TM are one of the last natural fancy colored diamonds currently priced below Colorless (White) diamonds and they remain for the moment an affordable alternative for many investors.
It’s not a secret that more money can be made by ‘buying low and selling high’, opposed to ‘buying high and selling higher.’ The key is to buy a hot, hard asset that’s in demand just before everyone else is doing it.
Never in the history of recorded time have natural fancy Champagne diamonds been poised to appreciate more. The time to invest is now.
See Our Power in Champagne Now.
To view our inventory of Champagne, Chocolate, Cognac and Hazel DiamondsTM visit the Rare Jewels Exchange.